Writing

Andy Coffaro writing

I’ve been trying to write the perfect sentence for about as long as I can remember. There is no such thing, of course. A more robust verb here. A livelier adjective there. It could go on forever. How does a writer really know when a sentence is done?

My goal is always to write to the best of my abilities. Oftentimes that means crafting a first draft that simply gets things going in the right direction. Sometimes it’s a close second draft that only needs a few minor tweaks. And every once in a while I nail it on the very first try.

When it comes to writing, all I know is this: If you aim for the planet Mars, landing on the moon can’t be all that bad.

Here’s a sample of just some of the projects I write (and copyedit) for clients, colleagues, and friends:

  • SEO writing
  • Website copy
  • eBooks
  • Resumes
  • Cover letters
  • Curriculum vitaes
  • Email campaigns
  • Newsletters
  • Press releases
  • Executive bios
  • Case studies
  • Company profiles
  • Product descriptions
  • Additional marketing collateral as needed